Concha y Toro has announced a 55% increase in value sales of Bicicleta Viognier in the UK.
The wine is also the UK’s top selling example of the grape, helping to drive growth in Viognier by 18% overall.
The news caps a successful year for Cono Sur, which has seen its UK sales surge by more than 15% year on year to £25m, thanks in part to a partnership with Food Network, where it has been airing its 'Crafted with Care' campaign since April 2018.
James Hick, senior brand manager at Cono Sur, said: “Viognier has been a success among UK wine shoppers in 2018. With Cono Sur’s speciality in aromatic varietals, our Viognier has really been driving that growth.
"Our partnership with Food Network has helped showcase Cono Sur’s versatility with food. Bicicleta Viognier is a great pairing wine, and Food Network viewers have had a very positive response to the partnership.”
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