The more positive Google reviews your store receives, the more likely it is to appear first when shoppers are looking for a local shop online. That’s because Google reviews contribute directly to your Google ranking.

Last year, research on convenience stores in the US by analyst SOCi showed that every one-star increase on a site’s Google review rating improved ‘conversions’ by 44%. In other words, the higher the Google rating, the more likely a customer is to interact, whether through getting directions, calling your shop, or clicking through to find more information.

In this How to Video, we give you a guide to building up your Google reviews. It covers everything from setting up your Google page, the key information you need to add, and how to encourage reviews

Investing in counter-mounted stands with NFC technology will allow customers to tap their phone and leave a review. Companies such as Tap and Rate have this technology available, and it’s proven successful.

Enter now to be in with a chance of winning one of 15 NFC stands worth £20.