Each case contains six packs, which have an RRP of £5.19. “Alcohol-free is a key growth area for independent convenience stores, yet distribution is much lower in this channel than in grocery,” said Rob Hobart, Asahi UK marketing director.

“We hope this campaign helps to drive distribution by giving more retailers the chance to see the benefit of stocking these lines for themselves. Asahi Europe & International’s ambition is for 20% of our core product portfolio to offer alcohol-free products by 2030, so we will continue to invest heavily in this category in years to come.”

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