To celebrate Peroni Nastro Azzurro Stile Capri hitting one year in market, Asahi UK is giving away a case to 200 lucky convenience retailers. The brand is currently growing by 38% vs its launch period last year[1], indicating that its marketing campaigns are driving traction.
As Stile Capri is a premium upsell in the sunshine beer category, Asahi UK believes retailers should consider it for their core ranges.
“We believe Peroni Nastro Azzurro is the right brand to help retailers grow their sales of premium beer, which is the fastest-growing area of the market,” said Rob Hobart, Asahi UK marketing director. “Peroni Nastro Azzurro Stile Capri’s unique position enables stores to drive incremental sales and drive their beer profits.”
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[1] Nielsen (Total Coverage 4 weeks to 11/05/24)
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