Colman’s has revamped its condiments range ahead of the Christmas season.
The new look packaging aims to reflect the different variants and communicate Colman’s taste credentials.
Lola Danlos, brand manager for dressings at Unilever UK and Ireland, said: “The packaging will position Colman’s as a dining table feature, ahead of Christmas, when consumers naturally increase their repertoire of meats and fish and are specifically looking to buy in this sector.”
The brand is also launching a series of limited edition mustard jars, celebrating the 200th anniversary of the product.
The condiment category is currently worth £74m.
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