Coca-Cola targets bigger share with return of name campaign

Coca-Cola Enterprises is promising to put 1,000 shopper names on soft drink packs with the return of its ‘Share a Coke’ campaign, four times the amount that featured in last year’s scheme. The firm will once again introduce personalised packs of Coca-Cola, Diet Coke and Coke Zero, claiming that more than 80% of the population […]