Coca-Cola launches iced tea product Fuze Tea

Coca-Cola is launching an iced tea with a £4m marketing campaign in a bid to help retailers appeal to health-conscious shoppers.

Fuze Tea is available in Black Tea Peach and Green Tea Mango flavours and will launch in 400ml bottles this month, with multipacks following in March.

The flavours have a sugar level of 4g per 100ml, which means will be exempt from the soft drinks levy.

The launch of Fuze Tea is CCEP’s second tea launch and follows Honest, which launched at the end of 2016. 

 Simon Harrison, CCEP customer marketing director, said: “Fuze Tea is aimed at shoppers who are looking to unwind, particularly millennials. Honest is a premium, 100% Organic drink that is available in outlets typically located in urban areas including convenience stores, food-to-go outlets and coffee shops.”