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 Product News/Seasonal Trends/Soft Drinks

Coca-Cola launches Christmas Truck Tour and TV ad

The supplier has partnered with FareShare with the aim of donating the equivalent of 200,000 meals

coca-cola truck tour

Coca-Cola Europacific Partners has announced the launch of its Christmas advertising and Truck Tour.

The Truck Tour is in support of food waste charity FareShare and has seen the supplier donate the equivalent of up to 100,000 meals to FareShare. Additionally, for every person who attends the Coca-Cola Truck Tour, Coca-Cola will fund the equivalent of one meal for a person in need, with the aim of reaching 200,000 meals in total.

Coca-Cola launches on-pack Christmas promo offering Love2Shop vouchers

The Truck Tour also includes a winter market setting with festive food huts and activities.

In support of the Truck Tour, Coca-Cola’s recognisable ‘Holidays are coming’ advert will start to air on TV screens from late November.

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