Coca-Cola Enterprises is hitting the road once again this Christmas with its Christmas truck campaign and on-pack promotion.
The ‘holidays are coming’ TV ad has returned for its 20th year, while the on-pack promotion is giving consumers the chance to win a visit from the Coca-Cola christmas truck to their town.
Rolling out on 500ml and 1.75l packs, consumers can also win a £5,000 hamper. Retailers can promote the campaign in store with truck-themed PoS.
Coca-Cola’s truck tour will stop at more than 40 locations in six weeks.
Comments
This article doesn't have any comments yet, be the first!