Coca-Cola drives seasonal sales with limited-edition festive pack design

Following the launch of its Christmas truck on-pack promotion, Coca-Cola is boosting seasonal sales with a limited-edition pack design.

Running on its 1.75l packs, the bow-themed packs are backed by a ‘give a little happiness’ TV ad, which launched at the beginning of December.

Carrying on the brand’s ‘one brand’ strategy, which saw a change in the way it markets its four varieties, the designs run on the different variations of Coca-Cola.

The format is also backed by outdoor and digital advertising.

Caroline Cater, director of operational marketing at Coca-Cola Enterprises, said retailers should ensure the range remains readily available to tap into the increase in sales at this time of year.

“As soft drinks is the most frequently bought category during the festive season, it’s vital we help retailers to make the most of the opportunity and offer exciting national campaigns to boost sales,” she added.