As an official sponsor of EUFA Euro 2016, Coca-Cola is helping retailers drive sales with an on-pack promotion giving customers the chance to win tickets.

Running on 90million packs of Coca-Cola, Coca-Cola Zero and Diet Coke, shoppers could win four tickets each by purchasing 500ml, 1.25l and 1.75l packs.

The prizes will go out to 504 winners and includes £400 to cover the costs of travel and accommodation.

Winners will be selected in daily prize draws between now and May 30.

Promotional packs will include a 10 digit code, which can be entered online. Shoppers can enter to win tickets for specific matches on different days, so they can only enter the draw for matches they are interested in seeing.

The promotion will be supported by TV and outdoor advertising, as well as digital and social activity, which will promote which matches are being drawn on each day of the promotion.

Caroline Cater, operational marketing director for Coca-Cola Enterprises, said with England, Wales, Northern Ireland and the Republic of Ireland taking part of the games, the event is one of the most keenly awaited football events in memory.