Holidays are coming! Coca-Cola European Partners has unveiled details of its 2017 Christmas campaign.
The brand is rolling out limited-edition festive packaging on its Coca-Cola Classic, Zero Sugar and Diet Coke 330ml cans, as well as 500ml, 1.25l and 1.75l bottles.
The packs will be supported by the return of the company’s ‘Holidays are coming’ TV ad and Coca-Cola’s Christmas truck will visit 53 locations around the country.
Simon Harrison, Coca-Cola European Partners customer marketing director, said: “Last year more than 10 million more shopping baskets included a soft drink during Christmas compared to 2015, and we expect this year to be even bigger, showing the huge opportunity for retailers during the festive period.”
Coca-Cola will also be teaming up with Capital FM for its ninth annual Jingle Bell Ball, which will be promoted to 8.1 million listeners and open to 32,000 consumers.
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