Co-op Wholesale has announced an £800,000 investment into reducing the wholesale selling price of over 100 Co-op own-brand lines, in a move aimed at supporting independent retailers.

Using data to identify the most important products for independents, the wholesaler has expanded its key selection range from 50 to more than 100 lines. The price reductions average around 3%, with some lines receiving discounts of up to 18.5%.

Co-op Wholesale reports revenue and profit decline

Notable reductions include:

• £1.65 off Co-op Mixed Peppers
• £2.99 off Co-op Milk Chocolate Malted Biscuits
• £0.48 off the wholesale selling price of Co-op’s 12 largest British Free-range Eggs (8 x 12 pack)
• £0.36 off the wholesale selling price of Co-op DST Imperial Vodka

Katie Secretan, managing director of Co-op Wholesale, described the investment as a “significant step” in helping retailers remain competitive with Co-op branded products.

She said: “We understand the pressures that independent retailers face, and that value is still of high importance and that’s why we remain committed to providing them with the best possible wholesale prices, so they can grow their businesses sustainably.”

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