Clipper Teas is launching a new campaign called ‘Make it Better’ to highlight its recent growth and awards wins.

The campaign comes as the tea brand has won more than 60 Great Taste Awards in the last 20 years and become the number-one organic & fairtrade tea brand in the UK.

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The supplier aims to reach 12.1 million people with the campaign, which runs across social media, digital and print, as well as influencer activity.

According to Bryan Martins, Clipper Teas marketing & category director at parent company Ecotone UK, Clipper is growing at 20% compared to two years ago, in contrast with the tea category’s 2% decline.

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