Diageo Reserve’s ultra-premium vodka, Cîroc, has announced the launch of limited-edition Cîroc White Grape (£35.90) ahead of the festive season.
Presented in a gold-look 70cl bottle, Cîroc White Grape is easy to mix and for those looking to recreate cocktails at home, a trend that is growing with more consumers choosing to spend time at home during the colder months rather than go out.
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Richard Larkin, Europe incubation, prestige and Reserve director at Diageo, said: “As consumers continue to place emphasis on premium experiences and occasions, Cîroc perfectly placed to meet this demand.
“Last year’s launch of Cîroc Black Raspberry was received well by consumers and bartenders alike, and we’re looking forward to getting this latest addition out into the on and off-trade as one of the ‘must have’ spirits for the party season.”
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