Cîroc Vodka gets a raspberry twist

Diageo Reserve has introduced a new variety to its premium Cîroc vodka portfolio with the addition of limited-edition, Black Raspberry.

The new launch marks the brand’s first ever winter edition, comprising of five times distilled Cîroc Vodka with black raspberry essence, and follows recent flavour launches, including Summer Colada and French Vanilla.

Rich Larkin, head of Diageo reserve GB, said: “Cîroc is a brand rooted in style and celebration, and the latest variant adds vibrancy to cocktails both out in bars and restaurants, or in the home this winter, just in time for the celebratory season. It’s a great time for premium vodka which remains in growth by both volume and value, up 10.5% and 9.4% respectively, with Cîroc driving this, up 14.4% by volume and 24.6% by value.”