Diageo is hoping to drive sales of Cîroc vodka with the brand’s first UK TV campaign, ‘Make big moves’.

Live now, the campaign features celebrities including model Winnie Harlow, drag queen Bimini and recording artists Krept & Konan.

It consists of a series of three adverts inviting viewers into four different scenarios, celebrating people who are proud to express themselves and encouraging audiences to do the same. The adverts are running across on-demand and social media, and are supported by outdoor posters.

Diageo launches limited-edition Cîroc Passion

Each celebrity represents a different Cîroc flavour – Winnie Harlow as Pineapple, Bimini as Red Berry and Krept & Konan as the blue dot variant.

Currently, Cîroc is the number-one super-premium vodka, at a time when flavoured vodka is the fastest-growing spirit sub-segment.

Read more product news