Chupa Chups and Fruit-tella launch Halloween packs

With confectionery making up 71% of Halloween sales last year, Perfetti Van Melle is launching Halloween editions for its Chupa Chups and Fruittella brands.

New to the UK, Chupa Chups Monstrous Pops have sherbet inside and come in three flavours, Blueberry-Lemon, Cola-Lemon and Strawberry-Lemon. They are available as singles, RRP 20p, or in bags of 10.

Meanwhile, Fruittella is launching Hotel Transylvania 2-themed packs to coincide with the film’s launch on September 25. The launch will be supported by on-pack promotions, giving away thousands of prizes to shoppers.