Pot Noodle is giving retailers a royal welcome as it launches its Chinese Chow Mein flavour in King Pot format.

The brand hopes shoppers will trade up to the 114g King Pot, RRP £1.36, from the 90g format. Chinese Chow Mein King Pots will be available in cases of 12.

The launch marks the start of a £5m marketing investment for the brand this year.

The latest activity follows the launch of Pot Noodle Sausage Casserole and Pot Noodle Mac & Cheese flavours.