CCEP teams up with Premier League in new promotion

The promotion will run until 2 September, and 120 pairs of tickets will be given away every week.

It will be supported by TV, radio and outdoor advertising, and will be across Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, Dr Pepper Zero, Oasis and Oasis Zero.

Special packs will feature a graphic of the Premier League logo and retailers will have access to in-store display materials.

Simon Harrison, vice president of commercial development at Coca-Cola European Partners, said: “Our new on-pack promotion will help retailers to drive visibility and sales across multiple brands in their store by appealing to football fans across the country, thanks to the popularity of the Premier League.

“The on-pack promotion follows Coca-Cola’s Premier League Trophy Tour, which took place earlier this year, a new TV advert ‘Where everyone plays’ and a Coca-Cola trademark ‘Be the 12th’ on-pack promotion.”