Coca-Cola Europacific Partners (CCEP) has announced a new on-pack promotion for Sprite which taps into young adults’ enjoyment of relaxing time.
Under the strapline ‘Chilling time is not a waste of time’, the promotion will run from 2 May to 12 June across 330ml, 500ml, 2l and 8x330ml pack formats of Sprite and Sprite No Sugar.
During the promotional period, shoppers can scan QR codes on participating formats which will take them to the Coke app.
In the app, shoppers can enter the unique PIN code under the cap of promotional bottles or ring pulls of cans and play the Chill Time game.
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Through collecting as many gems as possible, they can choose to either enter the instant win prize draw for high volume prizes or enter a raffle prize draw for a chance to win high-value prizes.
Prizes include £1,500 towards a room makeover, smartphones, home cinema system, tablets and more.
Martin Attock, vice president of commercial development at CCEP GB, said: “Young adults typically spend more than 13 hours per day on screens, with screentime playing a key role in their chill time at home. By tapping into the mindset of our target audience, we are confident that this promotion and campaign will increase the appeal of the Sprite brand – worth nearly £50m in retail – and drive sales for our customers this summer and beyond.”
The supplier will support the promo with marketing campaign which will include digital and out-of-home advertising, in-store PoS and paid social media.
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