CBL Drinks relaunches no sugar children’s soft drink Fruit Squeeze

As the debate on sugar in soft drinks rages on, CBL Drinks is relaunching its children’s soft drink, Fruit Squeeze.

Available to retailers in 330ml bottles in three flavours, Strawberry, Apple & Blackcurrant and Orange, the drinks contain no sugar and three calories per bottle.

The change in recipe follows research carried out by CBL Drinks that surveyed 1,000 consumers  and found 80% are concerned about sugar in their drinks and 70% think there is poor availability and visibility of sugar-free drinks.