Saputo Dairy has launched a £5m Cathedral City advertising campaign for 2022-23.

The campaign centres around an advert airing across national television, on-demand, YouTube and social media.

Featuring a young boy, his dad and a talking cow, the advert signals the start of Cathedral City’s three-year ‘Our make it better cheddar’ campaign.

Cathedral City unveils new branding

Cathedral City is currently worth £285m and is bought by almost 44% of all UK households.

Neil Stewart, head of marketing for Cathedral City at Saputo Dairy UK, said: “We are firm believers that carefully crafted, good quality cheese is worth enjoying every day. Through our new ‘Our make it better cheddar’ campaign and TV ad, we want to showcase the skill and dedication involved in producing our much-loved cheddar and explain to our target audience that this expertise, commitment and passion together make delectably creamy and consistently great tasting cheese.”

Read more product news