Convenience retailers can drive soft drinks sales ahead of Diwali as Rubicon launches limited-edition designs on its 1l packs.

The designs are rolling out on price-marked and non-price-marked packs of the brand’s Mango, Guava and Passion flavours.

Adrian Troy, AG Barr’s head of marketing, said Diwali is celebrated by 1.3 million people and represents £80m in additional sales.

“Food and drink are at the heart of festival celebrations, with sales of exotic juice drinks increasing by 42% at this time,” he added.

Retailers can promote the packs with PoS.