Available in multipacks of 4x275ml bottles, RRP £2.50, the Carlsberg alcohol free launch follows Carlsberg adding San Miguel 0.0% and San Miguel 0.0% Limon to its portfolio in February.

David Scott, director of brands and insight at Carlsberg, said the introduction of the new line means it now has a beer for every occasion.

“Drinkers are increasingly looking to find alternatives for when alcohol may not be suitable, but still want a great tasting beer. We’re confident that Carlsberg 0.0% delivers on these key factors,” he added.