Carling sees the return of its ‘shirt amnesty’ campaign

Following its activity last summer that saw the brand give away thousands of football shirts, Carling is hitting the road once again this January.

The Carling brand’s ‘shirt amnesty’ campaign is returning to give customers the chance to swap their shirt for free if it includes the name of a recently sold player. The campaign will visit major cities across the UK.

Jim Shearer, Carling brand director at Molson Coors, said: “Carling’s summer shirt amnesty was a perfect example of how the brand is reenergising the familiar favourite lager category and adding value for consumers.”