Carling launches Premier League on-pack promotion

Carling is giving shoppers the chance to win Premier League prizes with an on-pack promotion on its beers and ciders.

Prizes include Sky packages, Now TV passes, footballs and the chance to take the trophy back to their home, workplace, pub or local football club.

The promotion is rolling out on Carling lager, Carling Premier, Carling Apple Cider, Carling Black Fruits Cider and Carling Citrus Twist.

Jim Shearer, Carling brand director at Molson Coors, said: “We know big sporting occasions drive sales of alcohol for retailers, so this promotion has the potential to be one of our most successful to date.”