Captain Morgan has launched its ‘Enjoy slow’ campaign in partnership with singer and rapper Bree Runway, which it says is its largest-ever global responsible drinking campaign.
The campaign consists of a digital and broadcast advert launching initially in Great Britain and South Africa this spring before wider global expansion.
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The supplier anticipates it will deliver over 163 million impressions across the UK and South Africa.
It features a slowed-down remix of popular ‘90s track ‘Rhythm of the Night’ performed by Bree Runway. The aim of the campaign is to encourage drinkers to set their own pace and not be afraid to say no to a drink or another round.
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