Following the launch of Capri-Sun No Added Sugar Orange-Lemon in March, the brand has unveiled a TV campaign that will run throughout this year.

The multi-million-pound campaign features a new animated pouch character and promotes the brand's ‘no added sugar’ claim.

Simon Harrison, operational marketing director at Coca-Cola European Partners, said: “It demonstrates our ongoing commitment to retailers, particularly as we move into the warmer, summer months.”