fbpx

Capri-Sun promotes ‘no added sugar’ with summer campaign

No added sugar sales are set to soar for independent convenience stores as Capri-Sun announces a new talking pouch summer campaign

Following the launch of Capri-Sun No Added Sugar Orange-Lemon in March, the brand has unveiled a TV campaign that will run throughout this year.

The multi-million-pound campaign features a new animated pouch character and promotes the brand's ‘no added sugar’ claim.

Simon Harrison, operational marketing director at Coca-Cola European Partners, said: “It demonstrates our ongoing commitment to retailers, particularly as we move into the warmer, summer months.”

Comments

This article doesn't have any comments yet, be the first!

Become a member to have your say