Nisa retailers can now stock Capri-Sun following its removal from Nisa’s ordering platform amid a commercial spat between the orange juice brand and the Co-op. 

The range of drinks disappeared from Nisa’s platform, but alternative distribution deal has now been struck with wholesaler Epicurium. Orange, cherry and tropical flavours will now be available through Nisa’s Direct to Store service which bypasses central distribution. 

Retailers began reporting problems in April after Capri-Sun group began taking over distribution of its products from Coca-Cola European Partners at the end of March. While all major supermarkets and wholesalers secured new commercial agreements with the brand and continued to stock it, Better Retailing understands the Co-op failed to agree a similar deal. 

EXCLUSIVE: Co-op & Nisa remove Capri-Sun lines over ‘commercial reasons

This resulted in nearly all Capri-Sun products disappearing from Nisa’s ordering platform while products were also missing from several Co-op stores. 

At the time Nisa claimed that delisting of the brand had come about due to its poor performance in store. However, according to Better Retailing’s own data gathered from thousands of independent stores and published in its What to Stock guide, Capri-Sun was the fourth best-selling juice line in 2023. 

A Nisa spokesperson said: “We can confirm Nisa retailers are now able to stock Capri-Sun products through our direct to store partner Epicurium. Retailers should visit Nisa’s OCS platform for further information.” 

The Co-op declined to comment. 

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