Coca-Cola Europacific Partners (CCEP) is bringing back its Legoland on-pack promotion for Capri-Sun in partnership with Merlin Entertainments.

The promotion, which runs until 22 July gives a free adult or child entry with a paying adult to Legoland Windsor Resort. Tickets can also be redeemed at the Lego Discovery Centres in Birmingham and Manchester.

Unique QR codes on promotional packs can be used to secure a voucher, which will be valid until 31 December.

Cadbury relaunches on-pack promo with Merlin Entertainments

Promotional packs include:

• 4x200ml multipacks of Capri-Sun Orange and No Added Sugar Orange
• 8x200ml multipacks of Capri-Sun Orange, Blackcurrant and No Added Sugar Orange
• 15x200ml multipacks of Capri-Sun Orange
• 1l bottles of Capri-Sun Orange Multi-Vitamin Squash.

Martin Attock, vice president of commercial development at CCEP GB, said: “As the no.1 kids juice drinks brand in grocery and convenience, partnering with one of the nation’s favourite family attractions in the UK makes perfect sense.

“Our previous ‘Kids Go Free’ promotions have a proven track record of success in helping to drive sales for retailers. We also know that with continued pressures on the cost of living, families will be looking for offers to help make day-trips and holidays more affordable this summer.”

CCEP and Merlin will support the promotion with out-of-home and social media advertising.

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