The first £5 game to move to the new pack size will be the ‘Christmas Advent Calendar’ from 2 September, with the first £2 games being ‘Christmas Cash’ and ‘3 Ways to Win’, both from 30 September.
A Camelot spokesperson told Better Retailing the move will enable retailers “to keep their dispensers fully stocked for long enough to meet demand and maximise sales during peak periods”.
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Highlighting the importance of the product in their game portfolio, they added: “Retailers earn 6% commission per scratchcard, which is 1% more than draw-based games.”
Retailer Anita Nye, from Premier Eldred Drive Stores in Orpington, Kent, said: “This will definitely help our packs last longer.”
When asked if the size increase would lead to a rise in thefts due to more prizes being available, a Camelot spokesperson said: “We advise that retailers only activate stock immediately before putting it in the dispenser and that any other stock is locked in a safe or security box, and not left in view, especially out of hours.”
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