Camelot has begun clamping down on retailers selling lottery tickets through home delivery services.

In a message sent to stores, seen by Better Retailing, the firm said it had started “to see an increase in some retailers selling National Lottery products outside of their physical store.”

The message continued: “We want to remind you, as per your retailer agreement, National Lottery products can only be sold directly to shoppers from the physical location that your retailer agreement is associated with.

“This is being brought to your attention due to the increase in rapid delivery offerings available to customers. Such offerings are not in line with the terms of the retailer agreement.”

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Camelot warned that it would be required to take further action on any retailer found to be selling National Lottery products through a rapid home delivery service. It added that, in recognition of “the evolution of shopper habits in today’s challenging marketplace, it was already working with some retailers in facilitating home delivery and click & collect. This was not approved across its whole estate, however.

A Camelot spokesperson said: “”We recognise that shopper habits are changing and are keen to work with our retail partners on facilitating home delivery. However, we also have a duty to ensure that the safeguards that are already available in store to prevent, for example, underage or excessive play remain in place – and that the appropriate regulatory approval is gained from the Gambling Commission.”

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