Camel Blue is to get a new look across it’s Kingsize 10s and 20s formats.
The premium cigarette brand, which introduced curved-edge packs back in 2012, will be rebranded with a new look to further reinforce its contemporary credentials.
Premium cigarettes are a significant opportunity and account for 17% of the cigarette market, according to JTI head of communications Jeremy Blackburn. He said that retailers should take advantage of the new-look packs.
“Camel is a long-standing success story within the premium cigarette category,” he said. “This modernisation across both the 10s and 20s pack sizes will further strengthen retailer opportunity for good margins.”
Comments
This article doesn't have any comments yet, be the first!