Calbee is launching Seabrook Loaded Rings alongside a packaging redesign across its entire Loaded range.
New Sour Cream & Onion Rings will be available from the beginning of July in a multipack, sharing bag and £1 price-marked pack (PMP).
Additionally, Loaded Seaside Salt & Vinegar Fries will be available in a sharing bag following success as a multipack.
Calbee expands Seabrook Loaded range with launch of Loaded Bites
The Loaded range is worth more than £8m since launching last year, with the broader Seabrook Crisps brand growing annually by 32.2% and worth £74m.
Claire Hooper, marketing director at Calbee UK, said: “The new pack design gives Loaded real shelf standout and links it more closely to the Seabrook brand, which has a loyal consumer following.
“Loaded has performed extremely well in its first year and targets several different snacking occasions. We look forward to building on this initial success.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!