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Cadbury to launch commemorative Platinum Jubilee packs on Roses and Dairy Milk

New packs will be available from early May

Cadbury platinum jubilee

Mondelez has announced that Cadbury is launching two commemorative packs in celebration of the forthcoming Platinum Jubilee.

The limited-edition packaging will be available from early May across Cadbury Roses 423g tins and Cadbury Dairy Milk 360g tablets.

The Roses tin will be emblazoned with a crown image, while the Dairy Milk design will showcase the Platinum Jubilee’s official emblem.

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Benazir Barlet-Batada & David Clements, senior marketing directors at Cadbury, said: “Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years.

“The new limited-edition packaging across formats will be a great way to generate excitement in store and gives shoppers a keep-sake to remember this great event.

“We’ll be giving retailers significant in-store support and would advise them to ensure the limited-edition packaging is highly visible in-store to make the most out of the occasion.”

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