Cadbury Dairy Milk is kicking off a new campaign, ‘Donate your words’, which includes the brand removing the text from its packaging to highlight loneliness.

The brand will donate 30p from each limited-edition 360g bar to Age UK. The campaign forms on the back of research that states 2.6 million people aged 65 and over speak to three or fewer people they know in a week. More than 225,000 people often go a week without speaking to anyone.

The activity will encourage consumers to reach out and engage with older people in their communities.

For more information about the campaign visit www.ageuk.org.uk/donateyourwords.

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