Cadbury relaunches Time Out to appeal to customers seeking lighter options

With customers increasingly looking for lighter treats, Cadbury is revamping its Time Out bars with a new look.

Cadbury Time Out Wafer comes as a single bar and has three layers of chocolate between sheets of wafer. The packs are available in shelf-ready outers of 40 and include a “111 calories per bar” strapline.

Time Out is now available in 35p price-marked and non-price-marked packs. Retailers can promote the bars with PoS, such as free-standing display units, gutter trays, dump bins and counter units.

Susan Nash, trade communications manager for Mondelez International, which owns Cadbury, told Retail Express: “The feedback from our research is that it’s definitely an improvement on what we currently have. It’s moving it forward, making it more contemporary and in line with what people need today.”