Cadbury, the nation’s favourite chocolate brand[1], is celebrating its 200th birthday this year! To show its thanks to the retailers who have helped support the brand throughout its long history, Cadbury is continuing the gift of giving and the spirit of generosity by getting store owners to share their Great Retail Ideas with their peers, entering those ideas via a competition to win huge cash prizes.

The Great Retail Ideas Exchange invites retailers to share their great retailing idea – however big or small it may be – with other store owners.

To be in with chance of winning a cash prize of up to £5,000* retailers simply need to share their idea via the specially-created form on SnackDisplay.co.uk, Mondelez International’s trade-focused advice and information site.

For 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has had a long history of working with the trade and helping businesses to share their great retailing ideas. This includes education on display, stock rotation and book-keeping, for the mutual benefit of the industry. This new competition takes inspiration from this heritage and looks to champion the fantastic wealth of insight that retailers have and can share.

Need inspiration? Mondelez International recently visited top retailers across the UK to hear about their memories of Cadbury and to capture their own great ideas around retail success – check out the video below to hear what they said.

The ideas will be judged by a panel of industry experts and chaired by an independent judge, who together will select the winners. The total prize fund is £25,000*, and the winning idea will get the top prize of £5,000, while the 10 next brilliant ideas will win £1,000 each.

All other great ideas will be entered into a final random prize draw, which will see 20 further prizes of £500 given to 20 additional winners who have put forward ideas.

*Terms and conditions apply. Further details including full T&Cs can be found at SnackDisplay.co.uk

[1] Nielsen GB, value sales, Total coverage including disc. 28.01.23