Cadbury launches 50p price-marked countlines

Mondelez International is introducing 50p promotional price-marked packs on Cadbury Twirl, Crunchie, Boost, Double Decker and Dairy Milk countlines.

The packs are available from the end of March in cases of 48. The promotion aims to drive sales of chocolate singles, which account for 53% of total chocolate category in independents and symbols.

Ashleigh Roberts, brand manager for chocolate singles at Mondelez International, said: “Price-marked packs help to give shoppers the reassurance of clear pricing in store. The products included in this promotion are among our bestsellers.”