Premier Foods has announced the return of its Cadbury Ice Cream Mini Rolls, available now in two classic ice-cream flavours: Neapolitan and Mint Choc.
Cadbury Ice Cream Mini Rolls are available in packs of five with an RRP of £1 and can be enjoyed as an ambient product or frozen.
The range drove cake category growth with 73% of volume incremental to total mini rolls following its previous run, the supplier has said, and the return is set to have a similar impact.
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Mathew Bird, brand director for sweet treats at Premier Foods, said: “Retailers who stock up on the range can expect to tap into a broader range of sales opportunities as they provide a twist on the way people enjoy cake this summer.
“The Mini Rolls are a brilliant twist on the bestselling and much-loved range, perfect for shoppers who want to enjoy the trusted quality of Cadbury cakes in Neapolitan and Mint Choc ice cream flavours.
“Over the course of its initial launch, Cadbury Ice Cream Mini Rolls had a greater appeal to under 45s and family-focused shoppers when compared to the total cakes category. Typically, sales of chocolate-flavoured cakes can drop around 9% over the summer, compare to the rest of the year, so this range is well-placed to attract a broader range of shoppers to the cake fixture as a limited edition designed specifically for the warmer weather.”
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