Mondelez International has launched an on-pack promotion on its Cadbury Drinking Chocolate 500g and Cadbury Instant Hot Chocolate 400g lines to help retailers drive winter sales.

The ‘Make it yours’ competition gives shoppers the chance to win their ‘perfect £5,000 weekend’ with festivals, spa days, football experiences and more up for grabs – as well as one of thousands of Cadbury Hot Chocolate hampers.

To enter, shoppers will need to input their information on makeityours.cadbury.co.uk and will be live from mid-January to mid-April.

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Lorena Moyano, brand manager for Cadbury Hot Chocolate at Mondelez, said: “The winter months are the key selling season for hot beverages like hot chocolate so it’s important that retailers make the most of the additional shoppers and sales opportunities at this time of year.

“That’s why we’re bringing the ‘Make it yours’ competition to life across our bestselling range – generating extra stand-out on shelf to encourage sales at this key time and offering our consumers the chance to win some really fun prizes. It’s a win-win.”