Cadbury Fingers launches two pack format for household appeal

Burton’s Biscuit Company is launching two pack formats for its Cadbury Fingers brand to appeal to different sized households.

Retailers can now stock a smaller 52g pack of 10 Cadbury Milk Fingers for smaller households and a 228g pack for larger ones, RRP 89p and £2.49 respectively.

David Costello, head of category and shopper management at Burton’s Biscuit Company, said: “With the addition of these new packs to the Cadbury Fingers range, Burton’s Biscuits is recognising the changing needs of consumers and helping retailers drive profits.”

The Cadbury Fingers brand will be backed by a £2m marketing spend this year.