Mondelez is bringing back its Cadbury FC promotion to shelves, offering shoppers the chance to win various football-related prizes.

The new ‘Win A Day In Their Boots’ promotion offers consumers the chance to win thousands of prizes including behind-the-scenes experiences with eight football clubs.

The eight participating clubs are: Arsenal, Aston Villa Women, Chelsea, Leeds United, Liverpool, Manchester City, Manchester United and Tottenham Hotspur.

Winners of the behind-the-scenes experience will also win a signed pair of boots and a VIP matchday experience.

Mondelez brings back Cadbury Match & Win promotion for fifth consecutive football season

Additionally, there are more than 2,000 Love2Shop vouchers worth £5 or £10 up for grabs.

To enter, shoppers must buy any promotional Cadbury product and visit winaday.cadburyfc.com to enter the product’s batchcode and barcode. The promotion runs until 16:59 on 23 March across all Cadbury products in tablet, multipack, bag and singles formats, as well as Heroes.

Mondelez is supporting the promotion with a marketing campaign that it expects will reach more than 80% of UK shoppers with out-of-home, radio and social media advertising, as well as in-store PoS. The partner clubs will also support the promotion, reaching more than 35m UK social media users and 74% of all UK football fans.

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