Retailers looking to make a splash with their confectionery sales this April can do so with new Cadbury Dairy Milk Puddles.
The 90g tablet is available in two flavours, Mint and Hazelnut, RRP £1.49. Puddles is supported by a £4m marketing campaign in May including TV, PR, out-of-home and digital activity. Both flavours are also available in £1 PMPs.
The product is aimed at new younger female consumers.
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