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Cadbury Dairy Milk launches Marvellous Rocky Mallow Road

Cadbury Dairy Milk is extending its Marvellous range with Rocky Mallow Road, which is available from August 3.

Rocky Mallow Road is available in 180g tablets, RRP £2.49, and 47g countline, RRP 61p, and joins Jelly Popping Candy in the range.

In addition to the new flavour, the tablets for both varieties are being relaunched as a new Smashables bar, which encourage consumers to flip over and smash to share the chocolate pieces.

The Marvellous range will also be supported by a £3m campaign, which includes TV and outdoor advertising, as well as digital, and PR activity.

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