Cadbury Dairy Milk is extending its Marvellous range with Rocky Mallow Road, which is available from August 3.
Rocky Mallow Road is available in 180g tablets, RRP £2.49, and 47g countline, RRP 61p, and joins Jelly Popping Candy in the range.
In addition to the new flavour, the tablets for both varieties are being relaunched as a new Smashables bar, which encourage consumers to flip over and smash to share the chocolate pieces.
The Marvellous range will also be supported by a £3m campaign, which includes TV and outdoor advertising, as well as digital, and PR activity.
Comments
This article doesn't have any comments yet, be the first!