Cadbury Cookie Bites and Cadbury Sandwich Snack launched by Mondelez

Mondelez International has added to its Cadbury biscuits range, with the launch of Cadbury Sandwich Snack and Cadbury Cookie Bites.

Cadbury Cookie Bites are available now in a 110g sharing format, with an RRP of £1 and Cadbury Sandwich Snack has been launched as a six-pack with an RRP of £2.

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The new products aim to help retailers offer a more indulgent chocolate biscuit snack for an evening treat. According to the supplier, Cadbury Cookie Bites are perfect for nights in and sharing opportunities.

Cadbury Sandwich Snack contains 63% Cadbury chocolate sandwiched between a crunchy biscuit. The product is already established in the Irish market, the supplier said, where it’s growing by 16% in value. Cadbury Cookie Bites scored a 73% purchase intent in consumer testing, with taste and texture performing well.

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The sandwich snack will be supported by a marketing campaign across outdoor advertising, social and digital media later this year, and in-store support for retailers.

Anna Petsi, brand manager for Cadbury Biscuits at Mondelez International, said: “With consumers continuing to spend more time at home, these two new launches from Cadbury Biscuits are perfectly placed to help retailers tap into the big night in.”

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