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Cadbury chocolate football kicks off new season

Premier League tie-in also features on-pack digital game accessed by QR code

Cadbury chocolate football

Cadbury is kicking off the 2019/20 football season, and the third year of its official partnership with the Premier League, with a Cadbury chocolate football.

The 256g Cadbury Dairy Milk Premier League Milk Chocolate Football comes in Cadbury FC-branded packaging with an RRP of £6.99.

The launch follows the Premier League Legends campaign, which offered consumers the chance to meet football legends like Thierry Henry, and Cadbury Match & Win, which gave shoppers the chance to win prizes including a Premier League VIP matchday experience.

The Cadbury chocolate football is individually wrapped and comes in its own Premier League branded box. The boxes will feature an on-pack Premier League digital game which is accessed via scanning the QR code or by visiting superstriker.cadburyfc.com

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