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Cadbury Cakes and Mr Kipling launch Easter 2017 ranges

Premier Foods has brought back its seasonal limited edition Easter cake flavours under its Mr Kipling and Cadbury Cakes brand.

Seasonal sales are a piece of cake for convenience retailers as Premier Foods brings back its Cadbury Cakes and Mr Kipling Easter ranges.

New Mr Kipling Orange & Lemon Slices and Lemon Bakewells, RRP £1, will join Lemon Fancies and Lemon Whirls in the range.

The Cadbury Cakes range contains Mini Eggs Chocolate Gateau and Mini Eggs Nest, RRP £2.49, as well as a Selection Box and Chocolate Gateau, RRP £3.

Karmel Maletta, innovation controller for Mr Kipling and Cadbury Cakes at Premier Foods, said: “Shoppers consider Easter as a family-orientated occasion and we wanted to offer a selection of treats that can be shared.”

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