A social media specialist tailored to improving the online presence of independent convenience stores has helped retailers boost sales and attract more potential footfall.
Orrest Digital was founded a year ago and has since expanded its number of partnerships to more than 100 independent retailers. As well as unaffiliated retailers, the firm counts Nisa, Costcutter, and Day Today symbol stores among its partnerships.
For a monthly rolling fee of £295, the company helps create tailored advertising campaigns for stores, as well as update their Google listings.
Founder Henry Jacob told Better Retailing: “You look at supermarket social media campaigns who have thousands of pounds behind them, but smaller independent stores don’t have the budget to replicate this.
“We like to help independent retailers make their posts engaging and entertaining, while speaking to their audience in a relatable way. Examples of what we do include creating posts about employees and customers of the month, banners to help their social media pages stand out, daily updates and interactive posts such as games.
“Regarding promotions, if a retailer uploads a photo of a four-pack of Stella Artois to Facebook, it won’t get much interaction. We can help make this more engaging.”
Commenting on the impact of the service, Jacob claimed one retailer had received 8.5m online views across their social media accounts. He added another had seen home delivery sales increase from £4,500 to £12,500 in an eight-month period.
Orrest will be launching more services later this year, including the employment of specialists to help make store social media posts stand out further.
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